Are You a Leader or a Follower?

A leader is someone who takes charge, inspires, and guides a group of people towards a common goal or vision. Leaders have a clear vision of what they want to achieve, and they communicate that vision to their followers in a way that inspires and motivates them to take action. Leaders are also typically responsible for making important decisions, setting priorities, and delegating tasks to their team members.

A follower is someone who supports the vision and direction of a leader. Followers are typically more passive in their role and are willing to take direction from their leader. They may contribute ideas and feedback, but ultimately, they look to their leader for guidance and direction.

There are places in the workforce for both. Is it better to hire leaders? When you first start working with someone it is not always apparent if they are a leader or a follower. It doesn’t matter your role, whether you are at the top or the lowest rank on the totem pole, a leader shows up and proactively works to make things happen. They know what to do or figure it out without constantly having to be told. A follower who fills a need to have certain tasks done as told and follow directions when asked.

It's important to note that being a leader or a follower is not necessarily a permanent role. People can switch between these roles depending on the situation or context. For example, someone may be a leader in one area of their life, such as their career, but a follower in another area, such as a hobby or personal relationship. Ultimately, both leaders and followers play important roles in achieving success and reaching goals.

When marketing your service or product you want to consider whether your client or end user is a leader or follower. Having a clear picture of your ideal client makes a difference! Palm Marketing can help you figure this out! Contact us to discuss your social media marketing needs.