What is Your Client Persona?
Putting together a client persona for your business is well worth some time and effort. A client persona is your ideal client. You might think you know the answer without having to research or put it into writing. However, there may be components you are missing or have not thought through. Also, the ideal client may change over time. By methodically keeping track, you can review periodically and adjust if necessary to assist in guiding your overall marketing plan. When you really assess the person utilizing your service or buying your product, the marketing process can be significantly streamlined to save you money by being more effective.
7 Easy Steps to Crafting Your Client Persona
This process can be incredibly detailed or as simple as following the 7 steps below:
1. Think about your client as a real person.
· Put yourself into your client’s shoes. As you are thinking through these steps try to put aside answers from your owner perspective. It is important to try to get into the mindset of the person utilizing your service.
2. What is their education level and age range?
· When you think of your clients or the type of clients you want to attract, what is their general education level. Even if any particular education level is not necessary to utilize your service, what education level does your service appeal to. Age of course is a big factor in terms of targeting the right market and the specific marketing channels to use.
3. What industry are you targeting?
· Is there a particular industry your clientele comes from? Trying to market to specific industries can be helpful in casting a narrow, but more accurate net in advertising or social media.
4. What is their career and seniority level? Are they the decision maker?
· The persona of your client should include whether or not that person is a decision maker within a company, family, community, etc.
5. What social media do they tend to use? What are their main forms of communication?
· Think about how your ideal client communicates. Often age and educational level can really help dictate this answer. Younger demographics may be suited for Tik-Tok, Instagram. Medium age demographics may still be using Facebook or Twitter more. More mature ages may go on more newspaper sites.
6. What are their biggest challenges?
· This is probably the most important question to take time answering. If you can really drill down into the challenges of your client, you can improve your business exponentially. Challenges are ever evolving, so this is worth revisiting often. The world changes quickly and so do everyone’s problems.
7. How can you solve their challenges?
· This is quite possibly the key to success. While the answer may seem like a no-brainer and of course you know what challenges your company is trying to solve, by digging down and brainstorming you may think of answers that never occurred to you before. The challenges and solutions questions should be methodically reviewed on a regular basis. You don’t want to miss out on any business that could otherwise be easily attained.
At the end of the day, a clear understanding of who is utilizing your service can only help your business grow. For social media management for your small business in Sarasota, contact Palm Marketing & Consulting!